Where innovation
meets clinical practice.
Your Go-to-Market Partner for Advanced Medical Technologies in Italy.
CeviaMed helps medical and life science companies grow in Italy — from commercial strategy to execution in the field.
Three pillars, one growth path
An integrated approach that covers the entire commercial value chain.
Go-to-Market
We design and run field sales organizations for medical technology companies: from commercial model and recruitment to training, coaching and performance management.
- Dedicated field force
- Tailored commercial models
- KPIs & sales excellence
Marketing
Strategic and scientific marketing for medical devices and therapies: positioning, medical communication, congresses and digital support across the product lifecycle.
- Brand & product strategy
- Medical-scientific communication
- Events & digital
Market Access & Lobbying
We open market access opportunities and manage institutional relationships: pricing, reimbursement, public affairs and dialogue with payers and healthcare decision-makers.
- Pricing & reimbursement
- Institutional relations
- Public affairs
Commercial network & distribution
Local presence in Central Italy, national reach through selected partners, and flexible operating models.
Central Italy presence
Abruzzo, Marche, Umbria: deep knowledge of surgical centers, clinical decision-makers and local procurement dynamics.
Selected national network
A qualified network of agents and distributors across Italy for nationwide market access through a single point of contact.
Direct sales management
We recruit, train and manage your dedicated field sales force on the ground.
Advisory support
We help you design your commercial network: sizing, agent selection, incentive structures and territorial coverage.
A partner built for the medical sector
CeviaMed was created to give medical technology companies a single, specialized partner for commercial execution, marketing and market access in Italy. We combine deep sector expertise with a strong network of clinical and institutional relationships.
Emiliano Cerritelli — Managing Director
At the heart of CeviaMed is Emiliano Cerritelli, Managing Director, with almost three decades of experience in the medical technology industry.
His career includes leadership roles at major global MedTech companies such as Medtronic and Johnson & Johnson, with progressively broader responsibilities, from leading the Italian market to driving commercial and business development activities across Western Europe.
Today, he brings this experience to CeviaMed, combining deep industry knowledge, strategic perspective and hands-on commercial execution to help medical technology companies enter, develop and grow in Italy.
Contact
Send us an email, call or fill in the form — we reply within 24 hours.